Users will soon have a new feature that allows them to lessen the amount of AI-made content appearing in their timelines. This move comes as the platform revealed that it presently contains in excess of 1 bn AI-generated clips.
Trial and Implementation
The new functionality is being tested over the following weeks before a widespread rollout. This development coincides with a increase in content created by AI, spurred by emerging video-generation tools.
AI Proliferation Online
Studies have shown that almost 10% of the most rapidly expanding content creators on a popular video site only show clips produced artificially. A considerable share of this output is considered “AI slop”, a term for substandard, bulk-generated content that is frequently illogical or dreamlike.
Based on user feedback that many people like content produced via AI tools, ranging from digital art to informative clips, and we aim to offer the community the power to adjust the amount of that, depending on their own likes,” said a company executive.
AI on the Platform
The service disclosed that there are now over a billion videos on its service tagged as artificially created. Overall, in excess of 100 m pieces of content are uploaded to the platform daily, making AI-generated material a minor portion of its total content library.
Customizing Your Feed
Viewers will be in a position to decrease or raise the amount of AI content they watch by accessing the topic control feature in the platform and selecting “AI-generated content”. Further subjects that are already be controlled under the filter include current affairs, style, aesthetics, and choreography.
Platform Guidelines
TikTok’s rules require content makers to tag lifelike artificially created content, and it forbids malicious fake videos of public figures or critical incidents. Any realistic AI video that is not labeled can be taken down under its community policies.
In addition, the app will from now on attach an AI-generated watermark to content produced via its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This step is designed to deter users from attempting to evade the disclosure requirement.
Educational Initiatives
The platform is also launching a two million dollar awareness program for specialists and groups to produce informative material about ethical AI use. This project will assist non-profit groups specializing in training programming and robotics.
Content Safety Approach
TikTok has supported its safety measures, amid controversy over plans to cut jobs for hundreds of content moderators in the UK. It is expected to eliminate 439 jobs in its content moderation department in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by AI moderation.
A company official clarified that staff-based oversight would continue to be important, but automated tools can shield workers by removing the most harmful content before it has to be seen by humans. TikTok stated a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to reliance on its AI tools.
We believe it is crucial to combine humans and technology to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to minimize viewing of harmful content as rapidly, which is where a significant AI assistance is really helping us operate efficiently.”
